🏅MEDIA EXPOSURE
Media Exposure: Amplifying EyeSecu's Message
Targeted media exposure positions EyeSecu as a thought leader in the blockchain security industry, boosts brand recognition, and attracts potential clients and partners.
Types of Media to Target
Blockchain & Tech Publications:
CoinDesk, Cointelegraph, Decrypt, The Block
Niche security publications focusing on cyber threats
Mainstream Business Press:
Forbes, Entrepreneur, TechCrunch (highlighting the business impact of secure blockchains)
Local/Regional News Outlets: Secure coverage in major markets relevant to your project and where potential clients might be concentrated.
Strategies to Secure Media Coverage
Newsworthy Angles
Major Audit Findings: If EyeSecu uncovers a critical vulnerability, share findings responsibly and offer commentary on the broader security landscape.
Platform Milestones: Launch of new features, major partnerships, significant funding rounds.
Security Insights: Thought leadership pieces on emerging threats, trends in blockchain security, best practices.
Press Releases
Craft well-written press releases tailored to specific media outlets.
Offer exclusive insights and quotes from EyeSecu's team.
Build Relationships
Proactively connect with journalists and editors in the blockchain/tech space.
Offer yourself as a source for expert commentary on broader blockchain security issues.
Guest Contributions
Submit high-quality articles to relevant publications on topics where EyeSecu has expertise.
Provides valuable exposure and establishes thought leadership.
Industry Podcasts & Webinars
Participate in podcasts or host webinars focused on blockchain security.
Allows for in-depth conversation and connection with a niche audience.
Additional Tactics
Social Media Amplification: Share media coverage across your social channels.
Website Showcase: Add a "Featured In" section to your website highlighting articles and mentions.
Important Considerations
Quality over Quantity: Focus on securing coverage in reputable publications aligned with your target audience.
Consistent Effort: Media outreach is an ongoing process, not just for major announcements.
Track Impact: Monitor website traffic, inbound inquiries, and brand mentions to measure the effectiveness of your media efforts.
Last updated